Last updated: 1st January 2026
Effective date: 1st January 2026
Cookies are small text files that are placed on your computer or mobile device when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies allow us to recognise your device and store some information about your preferences or past actions on our website. This Cookie Policy explains what cookies are, how we use them, and how you can control them.
We use cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as "necessary" or "essential" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our website. Third parties serve cookies through our website for advertising, analytics, and other purposes. We also use cookies to remember your consent preferences and to provide personalised content and advertisements.
We use different types of cookies on our website, each serving specific purposes to enhance your browsing experience and help us understand how our website is used.
These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas of the website, and remembering your cookie consent preferences. The website cannot function properly without these cookies, and they are set by default when you visit our site.
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to track website usage, including pages visited, time spent on the site, and user behaviour patterns. This information helps us improve our website's performance and user experience.
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns. We use Google Ads and other advertising platforms that may place cookies on your device for remarketing and targeted advertising purposes.
The following table provides detailed information about the specific cookies we use on our website:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes unique users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes unique users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking | 90 days | Marketing |
| _gcl_aw | Google Ads - attribution tracking | 90 days | Marketing |
| IDE | Google Ads - ad personalisation and measurement | 2 years | Marketing |
In addition to our own cookies, we may also use various third-party cookies to report usage statistics of our website and deliver advertisements on and through our website. These third-party services include Google Analytics for website analytics, Google Ads for advertising and remarketing, and Google Fonts for web fonts. Each of these services may set their own cookies when you visit our website. We do not have direct control over these third-party cookies, and their use is governed by the privacy policies of the respective third parties.
We implement Google Consent Mode v2 to ensure that your consent preferences are respected when using Google services like Analytics and Ads. This technology allows us to adjust how these services behave based on your consent choices. When you deny consent for marketing cookies, Google services will operate in a privacy-enhanced mode that doesn't use cookies for advertising purposes while still providing basic measurement functionality.
You have several options for managing and controlling cookies on our website. You can adjust your cookie preferences at any time using our cookie consent banner, which appears on your first visit to our website. You can also manage cookies through your browser settings, though please note that disabling certain cookies may affect the functionality of our website.
When you first visit our website, you'll see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by clicking the cookie settings link in our website footer or by clearing your browser's cookies, which will cause the banner to reappear on your next visit.
Most web browsers allow you to control cookies through their settings. You can typically set your browser to refuse all cookies, accept only certain types of cookies, or notify you when a cookie is being set. However, please note that if you disable cookies entirely, some features of our website may not function properly. For instructions on how to manage cookies in your specific browser, please refer to your browser's help documentation.
We may update this Cookie Policy from time to time to reflect changes in our practices, the cookies we use, or applicable laws and regulations. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date at the top of this page. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
If you have any questions about our use of cookies or this Cookie Policy, please contact us at privacy@salesdriver.pro or call +353 51 655 1655. You can also write to us at SalesDriver Ltd, Shop Street 198, Waterford, X26 4148, Ireland. We will respond to your enquiries as promptly as possible.
If you need assistance with managing your cookie preferences or have questions about how we use cookies, please don't hesitate to contact our privacy team at privacy@salesdriver.pro. We're here to help ensure you have control over your privacy preferences.